Did you know that only 4% of the coffee that Starbucks sells is Fair Trade certified (as to 2005). When you buy an unfair - trade coffee in coffee chains like Costa, Starbucks, Coffee Republic etc... coffee farmer earn only 1p or less.
But, then I discovered Progreso Cafes LTD (creation of Oxfam GB). They were located on Portobello road and Covent Garden. They were 100% Fair Trade.
The biggest difference with other coffee stores comes from the fact that the coffee farmers own a share of the business and benefit from its success. Progreso was also supporting @ONE water and all the sells went for a charity called Roundabout.
Unfortunately, just when I tried to find out more about this coffee store, I was disappointed to see that they didn't lasted long. They were set in 2005 and no longer exist.
Is it possible to rescue this idea and put it into practice again? What failed exactly?
It's true that Starbucks has its own schemes supporting coffee growers, and it buys and sells more FT coffee each year. The efforts that Starbucks makes are certainly not enough and there is a lot more to do.
It seems like in international development good intention are not enough. We all know what's the best but is it always possible to make it that perfect?
It takes more than just nice words and good intentions. Give an idea that works not just one looking good on paper.